I realized as I was formatting Beneath the Winter Weeds for Kindle that I really ought to have a publishing imprint of my own to put on the title page and the back cover of the whole collection at the end of the year (as well as my novel) because I plan on making those longer books available in paperback as well.
After a quite a bit of thought on Saturday morning, I decided to call it Understory Press.
The logo is my own concept and design (largely drawn at the mall bounce house on Saturday while my son ran wild with about 100 other children). Wondering about the name? Here’s my explanation…
Most of the trees that make up a forest are towering giants that form the canopy. But beneath those behemoths is the understory. Slender and subtle, these graceful trees use fewer resources, but they also put forth spectacular shows of spring blossoms and provide fruit for wildlife in the fall.
Understory Press is like one of those trees. We’re small in size, committed to subtle and compelling storytelling, and occasionally we may surprise you with something spectacular.
As I was developing the logo and the name, I was reminded that Virginia Woolf and Leonard Woolf were self-published authors. They both wrote, revised, and edited their work, then Leonard set the type and printed the pages with Virginia’s help (and later with the help of some employees) at their Hogarth Press. Virginia’s sister Vanessa designed Virginia’s book covers. And this was not strange to people at the time.
It got me thinking about how self-publishing used to be respectable, then it was derided as what people do when they aren’t talented enough for “real” publishing, and now it’s coming back around. I’m really excited to start down this self-publishing road and I hope you will enjoy my creative endeavors as well. Understory Press is strictly a vanity press at the moment, but who knows what the future may bring…